The Fixx: Reach the Beach

May 17, 1983 – The Fixx: Reach the Beach is released.
# allmusic 4.5/5
Reach the Beach is the second studio album by The Fixx, released on this date in May, 1983. The album reached #8 on the American albums chart, their highest to date. It also contains their most well known and highest charting single, “One Thing Leads to Another”, which reached #4 on the Billboard Hot 100.
Although The Fixx’s debut album, 1982’s Shuttered Room, featured a couple of college radio hits in “Red Skies” and “Stand or Fall,” it was the following year’s Reach the Beach which was their American cultural breakthrough. Thanks to incomprehensible videos for the equally inscrutable singles “Saved By Zero” and “One Thing Leads to Another,” The Fixx were suddenly pop stars. Given that the group’s music is basically streamlined art-rock–think 10cc without a sense of humor, or Asia with better hooks–this cachet with the teen set is just one of the more surprising examples of MTV’s power.
Besides those two hits, highlights of Reach the Beach include the enjoyably tense “Running,” the spare and moody “Opinions,” and the downright normal pop song “Privilege.” Though overexposure has tarnished the singles, the rest of Reach the Beach still sounds surprisingly fresh.
by Stephen Thomas Erlewine, allmusic
Reach the Beach is a significant step forward from the Fixx’s debut album, Shuttered Room, simply because the band can now craft immediately accessible, incessantly catchy pop/rock melodies. “One Thing Leads to Another” has a big, ringing guitar hook hammered home by the dance beat, while “Saved by Zero” and “The Sign of Fire” are cool, robotic slices of synth pop. Although the rest of the album isn’t quite as catchy as those three hits, Reach the Beach remains a pleasant collection of immaculately produced and stylishly danceable new wave.
All songs are written by Alfie Agius, Cy Curnin, Rupert Greenall, Jamie West-Oram, and Adam Woods, except where noted.
“One Thing Leads to Another” – 3:19
“The Sign of Fire” – 3:52
“Running” – 4:26
“Saved by Zero” – 3:40
“Opinions” – 4:50
“Reach the Beach” – 4:27
“Changing” – 3:24
“Liner” – 3:39
“Privilege” – 4:16
“Outside” – 5:25
“Saved by Zero” (Extended Version) – 4:24 *
“One Thing Leads to Another” (Extended Version) – 8:00 *
“Deeper and Deeper” (Long Version) (Curnin, West-Oram) – 6:31*
“Going Overboard” (Curnin, Greenall, West-Oram, Woods) – 3:18 *
* Bonus tracks on 2003 CD re-issue


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